![]() She includes 6 shades in every palette and maintains equal size and spacing for each shade. Jessica Colaluca brings a similar feel to her images by creating consistency in areas other than color. ![]() Look at all that color! Would you believe that the Design Seeds feed manages to maintain consistently? Well, it actually does. If you prefer a strictly warm or strictly cool look in the rest of your branding efforts, then this palette is all you.Ī post shared by Design Seeds® Consistent Even with New Colors Here are the types you want to aim for when it comes to Instagram color palettes: Analogous Color PalettesĪll the name means is this: the colors are next to each other on the color chart. You want something that will not be off-putting or confusing, so we’re leaving out triad color palettes, among other tricky versions. To help you know what to aim for, let’s review some of the easiest color palettes to work with for branding purposes. Otherwise, your feed might become stale and robotic. Why not 100%? You need to have variation outside of your palette, so long as it is completely complimentary. Then you can allow that palette to guide 70-90% of the images in your feed. You could search through her years of creations to find a color palette that will go with your brand and satisfy your audience, or you could take her idea of creating a color palette from a single image. Designer Jessica Colaluca creates THE most beautiful, inspiring color palettes every single day. One of the best places you can go on the internet if you LOVE color is. If your brand can logically stick to one color palette (instead of switching), then you should try. Where to Go for Color Palette Inspiration You’ll still want to be consistent with your composition. But don’t think that switching your colors means you can switch your style. This option could be great for your channel if you can’t possibly pick one color scheme at a time. This allows them to market for mass appeal during certain seasons and holidays, while still curating a feed that appears thought-out and visually appealing. Every nine to twelve images, Fossil has a new color in the spotlight. If the consistent subject matter can work for the purpose of your feed, then run with it.įossil knows how to stay consistent for just long enough. ![]() How is this possible? Well, the entire feed is drool-worthy cocktails and ice cream, gorgeous beaches, and flowy resort wear. ![]() Travel site Le Postcard’s Instagram account has a very clear color palette-white sand neutrals and bright aquamarines, making good use of the complimentary colors blue and orange. In REI’s case, followers know that they’ll be served up exciting images with an inviting tone. It’s not about having everything match, it’s about giving your audience something to expect. Their content is very warm, featuring sand, rock, and desert tones in well over half of the shots.Įven in colder seasons and greener months, they manage to bring in some images with those warm desert tones by shooting sunsets and sunrises. Try for Free for 14 Days! No credit card required Instagram Color Palettes To Aspire To Focus on Toneĭespite selling a multitude of products for different sports throughout all seasons, REI manages to maintain a consistent Instagram channel. Here, we’re covering the brands and influencers doing color right and the one-photo trick for developing your own Instagram color palette. Plenty of major global brands have cluttered, overwhelming feeds, and relatively low follower amounts. But if every post has a different tone, then that person might like a few photos and then navigate away. Your Instagram feed has to make sense. People aren’t going to follow you if they have no idea what to expect. If they enjoy the style and voice of your account, they won’t worry about each individual post. To get your potential new audience to click “Follow” in the first place, you have to catch their attention.Įven if your photos look brilliant when viewed individually, they could be a jumbled mess when seen together. What’s the goal for Instagram marketing? Getting on the same level as your audience, communicating, telling stories, and inspiring real engagement. 610 Shares Gain more followers with a cohesive color palette for your Instagram feed
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